Launching Event Specific Social Media Accounts for Success
2021 has been the year of hybrid programming, and the Friends of Laurel Hill & West Laurel Hill Cemeteries’ Market of the Macabre event was no exception. Erring on the side of caution, now-Program Manager Mackenzie Knight-Fochs created the option for 60+ vendors to participate in an online market in addition to vending during the single day, in-person event in September 2021. To launch this, she built upon the online-only event framework from 2020 and created dedicated social media accounts for the event itself. Join this Lunch & Learn to understand the nuts and bolts of the hybrid Market of the Macabre and how she plans to improve for 2022.