Transactional vs. Impact-Based Annual Giving
This session will go over the findings of the benchmarking survey conducted by Newfields and share the initial findings of the results with the broader community for how gardens are communicating with donors and focusing on impact-based annual giving. Furthermore, ideas for implementing new strategies and tactics for working with donors and moving away from transactional philanthropy will be provided along with testimony from industry leaders. Presenters: Tony Viviano, Annual Giving Officer, Newfields and Danielle Brown, Chief Development Officer, South Coast Botanic Garden